Advertising

Advertising Information

The St. Augustine Catholic magazine reaches a highly focused, faith-driven audience of Catholics across North Florida and offers advertisers a trusted, uncluttered environment to share their message with loyal, values-oriented consumers. 

Reach 

• Mailed to approximately 45,000 Catholic households in the 17-county Diocese of St. Augustine, with additional copies delivered to Catholic schools, hospitals, seminaries and individual subscribers. 
• Estimated total readership of about 140,000 people per issue through primary readers and pass-along sharing. 
• Strong concentrations of readers in Jacksonville and the Beaches, with significant reach in St. Augustine, Palm Coast and Gainesville. 
• Published six times a year, providing consistent visibility for your brand in a trusted Catholic publication. 

Engagement 

According to the most recent readership survey: 

• 84% of readers said they read or looked into the most recent issue. 
• 76% read all three of the most recent issues. 
• 60% spend more than 15 minutes with each issue, a strong indicator of deep engagement. 
• 91% said the magazine is visually attractive and inviting to read. 
• A large majority agree the magazine helps them feel more connected to their Catholic faith (84%) and strengthens their understanding of the mission and teachings of the Church (89%). 

Readers revisit issues, save stories, discuss content with others and rely on the magazine for ongoing spiritual formation, meaning your advertising appears alongside content they trust and return to. 

Reader Profile 

The magazine primarily reaches adult, practicing Catholics who are active in parish life and committed to their communities: 

• A strong adult readership, including many readers age 50 and older, who are established in their careers, households and financial decision-making. 
• Readers are consistent churchgoers, with 82% attending Mass weekly. 
• The majority contribute financially to their parish and support diocesan appeals, with 73% giving weekly. 
• Many support charitable causes, volunteer locally and participate in ministries that strengthen the social fabric of North Florida. 

Why Catholic Readers are a Strong Market 

National Catholic demographic studies consistently show that Catholic households are strong, stable consumers: 

• Catholics represent a broad middle- and upper-middle-income segment in the U.S., with a substantial portion earning above $85,000 annually. 
• Catholic families are more likely than the general public to purchase homes, invest in higher education and maintain multi-vehicle households. 
• They are active travelers — many take annual domestic and international vacations. 
• They are generous charitable givers and are deeply engaged in their communities, making them receptive to businesses and services that align with their values. 

This combination of disposable income, family-oriented purchasing habits and high community involvement makes Catholic households an outstanding audience for advertisers seeking long-term, relationship-based customers. 

Advertising Environment 

Your message will stand out. We limit content to no more than 25 percent advertising, ensuring that: 

• Your ad is not lost in clutter. 
• Readers encounter your message in a respected, content-rich publication they actively seek out. 

Print and Digital Visibility 

Every issue is published in print and also offered as a mobile-friendly digital edition with clickable links to your website, social media or email at no additional cost. View the digital edition at: https://catholicmagazines.org/st-augustine-catholic 

Reserve your space 

Space fills quickly. To secure placement: Email the completed advertising contract to 
Kimberly Whiting at kwhiting@dosafl.com.

Or mail to: 
Office of Communications 
Diocese of St. Augustine 
11625 Old St. Augustine Road 
Jacksonville, FL 32258 

For advertising sales support, contact: 
Kathleen Bagg 
(904) 262-3200, ext. 110 
kbagg@dosafl.com